Marketing, Branding and Social Media Tips & Ideas

The Realtor Collective Blog

Bethany Keisler Bethany Keisler

5 Ways to Refresh Your Real Estate Marketing This Fall

Fall is the perfect time to give your real estate marketing a seasonal refresh. You don’t need a complete overhaul—just a few intentional updates to stay visible, connect with clients, and keep your business top-of-mind. These five simple strategies will help you step into the new season with confidence.

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Bethany Keisler Bethany Keisler

9 Ways Realtors Can Save Hours Each Week Creating Social Media Content

Social media doesn’t have to feel like a second full-time job. In this post, I’m sharing 9 practical ways Realtors can save hours each week creating content—without sacrificing consistency or quality. From batching and repurposing to using templates and scheduling tools, these tips will help you market smarter, not harder. Don’t miss the free workbook inside to help you define your content pillars and simplify your strategy.

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Bethany Keisler Bethany Keisler

What to Do as a Realtor When Buying a Home Feels Out of Reach for Many

Today’s housing market is tough, and many people feel like buying a home just isn’t possible right now. But that doesn’t mean your role as a Realtor is any less important. This post shares practical ways to show up, stay consistent, and offer real value—even in a slower season.

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Bethany Keisler Bethany Keisler

Stale or Strategic? 5 Signs Your Real Estate Marketing Needs a Reset

If your real estate marketing feels more like a routine than a strategy, you're not alone. Whether engagement is down, your content feels stale, or you're simply overwhelmed by trying to keep up, this post walks you through five signs it’s time to hit reset—and how to get back on track with intention and clarity.

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Bethany Keisler Bethany Keisler

Why Thoughtful Agents Win: Simple Ways to Leave a Lasting Impression

In a crowded real estate market, the most memorable agents aren’t always the loudest; they’re the ones who care. This blog post shares simple, creative ways to surprise and delight your audience (clients, leads, and sphere) with thoughtful gestures that build trust, loyalty, and real connection.

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Bethany Keisler Bethany Keisler

Instagram Posts Are Now Showing Up on Google. Here’s What That Means for You

Instagram just became a whole lot more powerful for Realtors. As of last week, Google is starting to index Instagram posts—meaning your Reels, carousels, and even captions can now show up in search results. In this post, I’m breaking down what that means, why keywords matter more than ever, and how to make your content easier to discover by the right people.

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Bethany Keisler Bethany Keisler

What Realtors Should Actually Be Posting on Social Media

Tired of guessing what to post as a Realtor? Here’s the truth: your audience doesn’t just want listings—they want you. This blog breaks down exactly what to share on social media to build trust, grow your brand, and stay consistent without the burnout. Plus, get access to free weekly content prompts delivered every Monday.

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