Instagram Posts Are Now Showing Up on Google. Here’s What That Means for You

Jul 16

If you use Instagram to market your real estate business (or any business, really), here’s some news you’ll want to know:

As of last week, Google is starting to index Instagram posts.

That means your Reels, carousels, and even captions could start popping up in Google search results. Yes, the same search results your clients are already using to find homes, answers, and local experts.

This update opens up a whole new way for people to discover your content outside of Instagram and it’s a big deal.

Let’s break down what this means and how you can take advantage of it.

So... What’s Actually Changing?

Until now, Instagram content mostly lived inside the app. You could share posts and Stories, but unless someone was already on Instagram, they probably weren’t seeing them.

Now? That’s changing.

Google is starting to show Instagram posts in search results—just like blog articles, YouTube videos, or Pinterest Pins. If your account is public and your content is relevant, it might start showing up when someone types something like:

“Tips for first-time homebuyers in Georgia”
“Homes for sale in Huntsville AL”
“What to know before selling your home”

This gives your posts way more reach and staying power than they had before.

Why Keywords Matter More Than Ever

You’ve probably heard that keywords are important on platforms like Pinterest or blogs. But now, they matter on Instagram too—because Google is reading your captions.

That means short, vague captions like “Just listed!” or “Weekend vibes” aren’t going to help you get found in search. The more clear, specific, and relevant your caption is, the more likely it is to show up when someone searches for those terms.

Here are some examples of keyword-rich captions:

“3-bedroom home for sale in Alexandria, VA with fenced yard and updated kitchen”
“What to ask during your first open house (especially if you're a first-time buyer!)”
“Thinking about downsizing? Here are a few signs it might be time.”

How to Make Your Instagram Posts More Search-Friendly

This doesn’t mean you need to completely change how you post, but a few small tweaks can make a big difference. Here’s how to optimize your content for both Instagram and Google:

1. Be intentional with your captions.
Use words and phrases your audience is already searching for. Think location names, home types, buyer or seller tips, or FAQs.

2. Get specific.
Instead of “New listing in Charleston” try “New listing: 4-bedroom home in Mount Pleasant with a huge backyard and open-concept layout.”

3. Don’t forget hashtags and alt text.
Relevant hashtags can still help with Instagram’s search function, and adding alt text to your images gives Google another way to understand what your post is about.

4. Think beyond trends. Offer real value.
Your most searchable content is usually the stuff that answers questions or solves a problem. Tips, how-tos, checklists, and insights tend to perform well in both social and search.

Why This Matters for Realtors

You’re not just building a brand on Instagram, you’re building visibility. And now, your Instagram content can be a searchable part of your overall marketing strategy.

This means:

People may find your posts without ever logging into Instagram
You can get more eyes on your content without spending extra money on ads
Your local expertise and niche knowledge can start working for you in new ways

This is especially helpful if you’re already posting educational or location-based content. Google loves that stuff. Now it has a way to actually show it off.

Your Instagram posts just got a lot more powerful.

With a little strategy, you can start creating content that not only looks great in the feed but also helps you show up in Google search results.

And the best part? You’re probably already halfway there. With a few small changes (like tweaking your captions and thinking about keywords), your posts can start working overtime.

Want help making your Instagram content more strategic and searchable?
Check out my done-for-you services or reach out for a 1:1 session—I’d love to help you build a presence that shows up and stands out.