Marketing, Branding and Social Media Tips & Ideas

The Realtor Collective Blog

Bethany Keisler Bethany Keisler

The Best Free Social Media Tools for Realtors to Stay Consistent

Staying consistent on social media is key to growing your real estate business, but it doesn’t have to be overwhelming or expensive. These free tools will help you create eye-catching content, schedule posts in advance, and track your success—so you can stay organized and engaged without the stress.

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Bethany Keisler Bethany Keisler

5 Easy Ways Realtors Can Generate Leads on Instagram

Instagram is more than just a place to share pretty pictures—it’s a powerful tool for realtors to attract clients and grow their businesses. Learn five easy ways to generate leads and make Instagram work for you.

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Bethany Keisler Bethany Keisler

How to Create a Social Media Strategy for Your Real Estate Business

In today’s competitive real estate market, a strong social media presence isn’t optional—it’s essential. But simply posting listings isn’t enough. You need a strategic approach that attracts clients, builds trust, and positions you as an expert. This guide walks you through the steps to create a social media strategy that grows your real estate business and generates leads.

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Bethany Keisler Bethany Keisler

How to Turn Your Social Media Followers into Real Estate Clients

Building a social media following is great, but if your followers aren’t turning into actual real estate clients, you’re missing a key piece of the puzzle. Engagement alone won’t close deals—you need a strategy that nurtures your audience and guides them toward working with you. In this post, we’ll break down exactly how to position yourself as the go-to expert, create lead-generating content, leverage DMs for authentic connections, and make it effortless for followers to take the next step. Ready to turn those likes into leads? Let’s dive in! 🚀

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Bethany Keisler Bethany Keisler

Social Media Made Simple: A Stress-Free Plan for Busy Realtors

Social media doesn’t have to be overwhelming for busy realtors! With the right strategy, you can stay consistent, attract clients, and build your brand—without spending hours online. In this post, I’ll walk you through a foolproof plan that includes setting clear goals, using content pillars, and planning your posts in advance. Plus, grab my free Social Media Consistency Tracker!

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Bethany Keisler Bethany Keisler

How to Create a Personal Brand That Attracts Clients (Without Feeling Salesy)

Struggling to stand out as a Realtor? A strong personal brand helps you attract clients effortlessly—without feeling overly salesy. In this post, we’ll cover five key strategies to define your brand, show up consistently, and build trust with potential clients. Plus, follow us on Instagram this week as we dive deeper into creating a magnetic real estate brand!

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Bethany Keisler Bethany Keisler

5 Social Media Mistakes Realtors Make (and How to Fix Them)

Social media is a powerful tool for realtors, but making the wrong moves can hold you back. Are you guilty of these five common mistakes? From inconsistent posting to ignoring engagement, this post breaks down what’s going wrong—and how to fix it.

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Bethany Keisler Bethany Keisler

How to Streamline Your Social Media as a Busy Realtor

As a busy Realtor, managing social media may feel overwhelming, but it doesn’t have to be! Streamlining your strategy is key to staying consistent and engaging with your audience. In this post, we’re sharing 5 time-saving tips for realtors, including batching content creation, repurposing past posts, and leveraging Instagram Stories and Reels to connect with clients. These actionable strategies will help you build a strong online presence while focusing on what you do best—helping clients buy and sell homes.

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Bethany Keisler Bethany Keisler

How to Shoot B-Roll Footage for Instagram Reels and Stories

B-roll footage is the key to creating engaging, dynamic Instagram Reels and Stories that captivate your audience. Learn how to plan, shoot, and edit B-roll like a pro using simple techniques and your smartphone. Whether you’re filming a morning routine, a real estate tour, or behind-the-scenes moments, these tips will help you add personality and polish to your content!

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