Marketing, Branding and Social Media Tips & Ideas
The Realtor Collective Blog
The Realtor’s Guide to Personal Branding on Social Media | Stand Out & Attract Clients
Personal branding isn’t just a buzzword—it’s the key to standing out in the competitive real estate market. Learn how to craft a social media presence that builds trust, attracts clients, and positions you as the go-to Realtor in your area. Ready to level up? Join the 30-Day Branding Bootcamp and start building your brand with confidence!
How to Create a Social Media Strategy for Your Real Estate Business
In today’s competitive real estate market, a strong social media presence isn’t optional—it’s essential. But simply posting listings isn’t enough. You need a strategic approach that attracts clients, builds trust, and positions you as an expert. This guide walks you through the steps to create a social media strategy that grows your real estate business and generates leads.
How to Turn Your Social Media Followers into Real Estate Clients
Building a social media following is great, but if your followers aren’t turning into actual real estate clients, you’re missing a key piece of the puzzle. Engagement alone won’t close deals—you need a strategy that nurtures your audience and guides them toward working with you. In this post, we’ll break down exactly how to position yourself as the go-to expert, create lead-generating content, leverage DMs for authentic connections, and make it effortless for followers to take the next step. Ready to turn those likes into leads? Let’s dive in! 🚀
Social Media Made Simple: A Stress-Free Plan for Busy Realtors
Social media doesn’t have to be overwhelming for busy realtors! With the right strategy, you can stay consistent, attract clients, and build your brand—without spending hours online. In this post, I’ll walk you through a foolproof plan that includes setting clear goals, using content pillars, and planning your posts in advance. Plus, grab my free Social Media Consistency Tracker!
How to Create a Personal Brand That Attracts Clients (Without Feeling Salesy)
Struggling to stand out as a Realtor? A strong personal brand helps you attract clients effortlessly—without feeling overly salesy. In this post, we’ll cover five key strategies to define your brand, show up consistently, and build trust with potential clients. Plus, follow us on Instagram this week as we dive deeper into creating a magnetic real estate brand!
5 Social Media Mistakes Realtors Make (and How to Fix Them)
Social media is a powerful tool for realtors, but making the wrong moves can hold you back. Are you guilty of these five common mistakes? From inconsistent posting to ignoring engagement, this post breaks down what’s going wrong—and how to fix it.
How to Streamline Your Social Media as a Busy Realtor
As a busy Realtor, managing social media may feel overwhelming, but it doesn’t have to be! Streamlining your strategy is key to staying consistent and engaging with your audience. In this post, we’re sharing 5 time-saving tips for realtors, including batching content creation, repurposing past posts, and leveraging Instagram Stories and Reels to connect with clients. These actionable strategies will help you build a strong online presence while focusing on what you do best—helping clients buy and sell homes.
How to Shoot B-Roll Footage for Instagram Reels and Stories
B-roll footage is the key to creating engaging, dynamic Instagram Reels and Stories that captivate your audience. Learn how to plan, shoot, and edit B-roll like a pro using simple techniques and your smartphone. Whether you’re filming a morning routine, a real estate tour, or behind-the-scenes moments, these tips will help you add personality and polish to your content!
Your Life is Content: How to Show Your Life and Business as a Realtor
Sharing your daily life on social media can be a game-changer for realtors. Learn how to mix personal and business content to build trust, engage your audience, and stand out in your market.
The Ultimate Guide to Realtor Content Trends in 2025
Stay ahead in 2025 with the latest realtor content trends! From short-form videos to storytelling and community-focused posts, learn what types of content are making waves and which ones to avoid. Build trust, engage your audience, and grow your real estate business.
