Weekly Instagram Tip: Saving Posts to Collections
Saving Posts to Collections is an underutilized Instagram feature that can greatly benefit real estate agents by boosting engagement and helping their content stand out. When followers save posts, it’s a strong signal to Instagram's algorithm that the content is useful, encouraging the platform to show it to more users. This ultimately increases your reach and can keep your brand top-of-mind for potential clients.
Why Does This Matter for Real Estate Agents?
Algorithm Boost: Saved posts are treated similarly to likes and comments in Instagram's algorithm. If your post is getting saved, it is likely to be shown to more people.
Audience Retention: Saved posts stay with users for future reference. So, if someone saves your market reports or home-buying guides, they are more likely to return to your profile when they need help.
Content Value: By providing content people want to save, you position yourself as a valuable resource, helping to build trust and authority in the real estate market.
5 Actionable Steps to Implement the "Save to Collections" Strategy
1. Create Valuable, Evergreen Content
Content that your audience will want to refer back to is key to getting saves. Ideas include:
Real estate checklists (e.g., “First-Time Home Buyer Checklist”).
Market reports or neighborhood guides.
Tips on staging a home for sale or interior design trends.
FAQs about the home-buying or selling process.
Home maintenance or improvement tips.
Example: Share a detailed post on “Top 10 Tips for First-Time Home Buyers” with a call to action asking your audience to save it for later.
2. Add a Clear Call to Action (CTA)
Explicitly ask your audience to save your post. Many people won’t think of it unless you tell them, so include a simple CTA like:
"Save this post to use these tips when you're ready to buy!"
"Want to keep this info handy? Save it for later!"
Pro Tip: Use text overlays on the image or in the caption to remind people to save.
3. Incorporate ‘How-To’ or ‘Guide’ Posts
Posts that guide users step-by-step through a process tend to get saved because they offer instructions people might need again. As a real estate agent, consider:
"How to Prepare Your Home for Sale."
"Guide to Understanding Real Estate Contracts."
"How to Get Pre-Approved for a Mortgage."
These informative, actionable posts provide long-term value, which users will want to revisit.
4. Leverage Carousel Posts for Maximum Impact
Carousels allow you to share multiple pieces of valuable information in one post, making them more likely to be saved. For example:
Create a post with "5 Common Home Staging Mistakes to Avoid" with each tip on a different slide.
Share a carousel of "Neighborhood Spotlights" showcasing different aspects of a neighborhood, from schools to local businesses.
The more comprehensive the post, the more likely users are to save it for future reference.
5. Promote Your Free Resources
If you offer freebies like guides or templates, create Instagram posts highlighting these resources with a CTA to save the post. This works especially well if you're driving people to a link in your bio.
Example: “Download your free home-buying checklist—save this post and grab it from the link in bio!”
Bonus Tip: Engage with Your Audience
After users start saving your posts, check your analytics to see which types of content get the most saves. Tailor future posts based on these insights. Additionally, engage with users who comment on your posts or DM you after saving. This helps build relationships and increases the likelihood of turning Instagram followers into clients.
By implementing this strategy, you can increase engagement and position yourself as trusted resources, all while working with Instagram's algorithm to expand your reach.
