Pinterest for Real Estate:
A Step-by-Step Guide to Getting Leads on Autopilot
A 50-page digital guide designed for Realtors who want long-term marketing results without the daily hustle.
If you’re tired of chasing trends on Instagram and feeling like your content disappears after 24 hours, it’s time to look at a platform that quietly works for you in the background: Pinterest.
This comprehensive guide walks you through everything you need to know to start using Pinterest as a powerful marketing tool for your real estate business—whether you're a solo agent, part of a team, or a Realtor looking to grow your brand with less burnout.
Why Pinterest Works for Realtors: Learn how this visual search engine can drive evergreen traffic to your site, listings, and content
Step-by-Step Setup Instructions: Convert to a business account, brand your profile, claim your website, and enable rich pins
What to Pin: Proven real estate content ideas—from listings and staging tips to local guides and freebies
Boards Every Realtor Should Have: Organize your Pinterest like a pro so your ideal client can easily find your content
Designing Engaging Pins: Canva-friendly design tips for pins that stop the scroll and boost clicks
Pinning Strategy That Works: A practical weekly workflow that’s consistent and easy to maintain
Pinterest SEO Basics: Use keywords effectively in pin titles, descriptions, and board names to get discovered
Tracking What’s Working: Learn how to check analytics and repurpose your best content across platforms
What’s Inside the Guide:
Bonus Resources Included (Total Value: $60+):
10 Pinterest Pin Templates – Fully editable Canva designs made for Realtors
25 Pinterest-Friendly Blog & Pin Titles – Keyword-rich, plug-and-play headline ideas
10 Keyword-Optimized Pinterest Captions – Copy/paste descriptions that drive traffic
Monthly Pin Tracker – Stay organized and track what’s working (Google Sheet & PDF)
Perfect for:
Realtors who blog, use lead magnets, or want to drive more traffic to their site
Agents building a personal brand or growing their local visibility
Real estate professionals who want to market smarter—not harder
This is more than just a guide—it’s a long-term visibility strategy.
If you’re ready to make your marketing work for you (even when you're off the clock), this guide will help you pin with purpose and build your brand with ease.