Marketing, Branding and Social Media Tips & Ideas

The Realtor Collective Blog

Bethany Keisler Bethany Keisler

Social Media Made Simple: A Stress-Free Plan for Busy Realtors

Social media doesn’t have to be overwhelming for busy realtors! With the right strategy, you can stay consistent, attract clients, and build your brand—without spending hours online. In this post, I’ll walk you through a foolproof plan that includes setting clear goals, using content pillars, and planning your posts in advance. Plus, grab my free Social Media Consistency Tracker!

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Bethany Keisler Bethany Keisler

How to Create a Personal Brand That Attracts Clients (Without Feeling Salesy)

Struggling to stand out as a Realtor? A strong personal brand helps you attract clients effortlessly—without feeling overly salesy. In this post, we’ll cover five key strategies to define your brand, show up consistently, and build trust with potential clients. Plus, follow us on Instagram this week as we dive deeper into creating a magnetic real estate brand!

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Bethany Keisler Bethany Keisler

5 Social Media Mistakes Realtors Make (and How to Fix Them)

Social media is a powerful tool for realtors, but making the wrong moves can hold you back. Are you guilty of these five common mistakes? From inconsistent posting to ignoring engagement, this post breaks down what’s going wrong—and how to fix it.

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Bethany Keisler Bethany Keisler

How to Streamline Your Social Media as a Busy Realtor

As a busy Realtor, managing social media may feel overwhelming, but it doesn’t have to be! Streamlining your strategy is key to staying consistent and engaging with your audience. In this post, we’re sharing 5 time-saving tips for realtors, including batching content creation, repurposing past posts, and leveraging Instagram Stories and Reels to connect with clients. These actionable strategies will help you build a strong online presence while focusing on what you do best—helping clients buy and sell homes.

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Bethany Keisler Bethany Keisler

How to Shoot B-Roll Footage for Instagram Reels and Stories

B-roll footage is the key to creating engaging, dynamic Instagram Reels and Stories that captivate your audience. Learn how to plan, shoot, and edit B-roll like a pro using simple techniques and your smartphone. Whether you’re filming a morning routine, a real estate tour, or behind-the-scenes moments, these tips will help you add personality and polish to your content!

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Bethany Keisler Bethany Keisler

The Ultimate Guide to Realtor Content Trends in 2025

Stay ahead in 2025 with the latest realtor content trends! From short-form videos to storytelling and community-focused posts, learn what types of content are making waves and which ones to avoid. Build trust, engage your audience, and grow your real estate business.

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Bethany Keisler Bethany Keisler

6 Simple Steps to Grow Your Real Estate Business This Year

Looking to grow your real estate business this year? Follow these 6 simple steps to improve your online presence, set achievable goals, and use social media and technology to generate leads, strengthen client relationships, and stay ahead of the competition.

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Bethany Keisler Bethany Keisler

Prioritizing Mental Health as a Realtor: Why It Matters and How to Stay Grounded in Your Business

Mental health is just as important to your success as closing a deal or making a sale. When you’re mentally healthy, you’re more focused, productive, and capable of delivering top-notch service to your clients. So, how do you make mental wellness a priority in both your life and business? Let's explore why mental health should be at the top of your list!

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